{"id":384505,"date":"2026-06-14T07:56:43","date_gmt":"2026-06-14T07:56:43","guid":{"rendered":"https:\/\/ecoworld-sy.com\/?p=384505"},"modified":"2026-06-14T07:56:43","modified_gmt":"2026-06-14T07:56:43","slug":"%d9%88%d8%a7%d8%b1%d9%86-%d8%a8%d8%a7%d9%81%d9%8a%d8%aa-%d9%88%d8%a5%d9%8a%d9%84%d9%88%d9%86-%d9%85%d8%a7%d8%b3%d9%83-%d8%b5%d8%b1%d8%a7%d8%b9-%d8%a7%d9%84%d8%ae%d9%86%d8%a7%d8%af%d9%82-%d8%a7","status":"publish","type":"post","link":"https:\/\/ecoworld-sy.com\/?p=384505","title":{"rendered":"\u0648\u0627\u0631\u0646 \u0628\u0627\u0641\u064a\u062a \u0648\u0625\u064a\u0644\u0648\u0646 \u0645\u0627\u0633\u0643.. \u0635\u0631\u0627\u0639 “\u0627\u0644\u062e\u0646\u0627\u062f\u0642 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629” \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062c\u0627\u0645\u062d"},"content":{"rendered":"

\u0627\u0644\u0645\u0644\u064a\u0627\u0631\u062f\u064a\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0646\u0627\u062f\u064a \u0627\u0644\u062a\u0631\u064a\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0625\u064a\u0644\u0648\u0646 \u0645\u0627\u0633\u0643\u060c \u064a\u0639\u0631\u0641 \u0627\u0644\u0643\u062b\u064a\u0631 \u0639\u0646 \u0627\u0644\u0635\u0648\u0627\u0631\u064a\u062e \u0648\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0646\u0634\u0631 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0644\u0643\u0646 \u0641\u064a \u0639\u0627\u0645 2018\u060c \u0623\u062b\u0627\u0631 \u0648\u0627\u0631\u0646 \u0628\u0627\u0641\u064a\u062a \u062a\u0633\u0627\u0624\u0644\u064b\u0627 \u062d\u0648\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0627\u0633\u0643 \u064a\u062f\u0631\u0643 \u0628\u0627\u0644\u0642\u062f\u0631 \u0627\u0644\u0643\u0627\u0641\u064a \u0623\u0647\u0645\u064a\u0629 \u0645\u0641\u0647\u0648\u0645 “\u0627\u0644\u062e\u0646\u062f\u0642 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a” (Moat)\u061b \u0648\u0647\u0648 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0630\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u0647 \u0628\u0627\u0641\u064a\u062a \u0644\u0633\u0646\u0648\u0627\u062a \u0644\u0648\u0635\u0641 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0631\u0628\u062d\u064a\u062a\u0647\u0627 \u0644\u0641\u062a\u0631\u0627\u062a \u0637\u0648\u064a\u0644\u0629\u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u062d\u0636\u0648\u0631 \u0630\u0647\u0646\u064a \u0631\u0627\u0633\u062e \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/span><\/p>\n

\u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0633\u062c\u0627\u0644: “\u062a\u0633\u0644\u0627” \u0648\u0627\u0644\u062e\u0646\u0627\u062f\u0642<\/span><\/strong><\/span><\/h3>\n

\u0628\u062f\u0623\u062a \u0627\u0644\u0642\u0635\u0629 \u062e\u0644\u0627\u0644 \u0645\u0643\u0627\u0644\u0645\u0629 \u0646\u062a\u0627\u0626\u062c \u0623\u0639\u0645\u0627\u0644 “\u062a\u0633\u0644\u0627” \u0627\u0644\u0641\u0635\u0644\u064a\u0629 \u0641\u064a \u0623\u0648\u0627\u0626\u0644 \u0645\u0627\u064a\u0648\u060c \u0639\u0646\u062f\u0645\u0627 \u0633\u0623\u0644 \u0623\u062d\u062f \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0645\u0627\u0633\u0643 \u0639\u0646 \u0627\u0644\u0633\u0628\u0628 \u0648\u0631\u0627\u0621 \u0641\u062a\u062d \u0634\u0628\u0643\u0629 \u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 (Superchargers) \u0623\u0645\u0627\u0645 \u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0631\u063a\u0645 \u0623\u0646 \u0628\u0646\u0627\u0621 \u0634\u0628\u0643\u0629 \u0645\u0645\u0627\u062b\u0644\u0629 \u0642\u062f \u064a\u0633\u062a\u063a\u0631\u0642 \u0633\u0646\u0648\u0627\u062a \u0648\u064a\u0643\u0644\u0641 \u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a\u060c \u0648\u0641\u0642\u0627\u064b \u0644\u062a\u0642\u0631\u064a\u0631 \u0646\u0634\u0631\u062a\u0647 \u0634\u0628\u0643\u0629 “CNBC” \u0627\u0644\u0623\u0645\u064a\u0631\u0643\u064a\u0629 \u0648\u0627\u0637\u0644\u0639\u062a \u0639\u0644\u064a\u0647 “\u0627\u0644\u0639\u0631\u0628\u064a\u0629 Business”.<\/span><\/p>\n

\""\u0627\u0644\u0645\u0645\u0644\u0643\u0629<\/picture><\/a>\u0648\u0631\u062f \u0645\u0627\u0633\u0643 \u062d\u064a\u0646\u0647\u0627 \u0642\u0627\u0626\u0644\u0627\u064b: “\u0623\u0648\u0644\u064b\u0627\u060c \u0623\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u062e\u0646\u0627\u062f\u0642 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0641\u0643\u0631\u0629 \u0645\u0645\u0644\u0629. \u0631\u0628\u0645\u0627 \u062a\u0628\u062f\u0648 \u0644\u0637\u064a\u0641\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0628\u0642\u0627\u064a\u0627 \u0645\u0646 \u0627\u0644\u0645\u0627\u0636\u064a. \u0625\u0630\u0627 \u0643\u0627\u0646 \u062f\u0641\u0627\u0639\u0643 \u0627\u0644\u0648\u062d\u064a\u062f \u0636\u062f \u0627\u0644\u062c\u064a\u0648\u0634 \u0627\u0644\u063a\u0627\u0632\u064a\u0629 \u0647\u0648 \u062e\u0646\u062f\u0642\u060c \u0641\u0644\u0646 \u062a\u0635\u0645\u062f \u0637\u0648\u064a\u0644\u064b\u0627. \u0645\u0627 \u064a\u0647\u0645 \u062d\u0642\u064b\u0627 \u0647\u0648 \u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0641\u0647\u064a \u0627\u0644\u0645\u062d\u062f\u062f \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629”.<\/span><\/div>\n

\u0628\u0639\u062f \u0623\u064a\u0627\u0645\u060c \u0648\u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639 \u0627\u0644\u0633\u0646\u0648\u064a \u0644\u0645\u0633\u0627\u0647\u0645\u064a \u0628\u064a\u0631\u0643\u0634\u0627\u064a\u0631 \u0647\u0627\u062b\u0648\u0627\u064a\u060c \u0639\u0644\u0651\u0642 \u0628\u0627\u0641\u064a\u062a \u0642\u0627\u0626\u0644\u064b\u0627: “\u0642\u062f \u064a\u0642\u0644\u0628 \u0625\u064a\u0644\u0648\u0646 \u0627\u0644\u0637\u0627\u0648\u0644\u0629 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a”\u060c \u0644\u0643\u0646\u0647 \u0623\u0636\u0627\u0641 \u0645\u0627\u0632\u062d\u064b\u0627: “\u0644\u0627 \u0623\u0639\u062a\u0642\u062f \u0623\u0646\u0647 \u064a\u0631\u063a\u0628 \u0641\u064a \u0645\u0646\u0627\u0641\u0633\u062a\u0646\u0627 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062d\u0644\u0648\u0649”.<\/span><\/p>\n

\u0645\u0627\u0633\u0643 \u064a\u0631\u062f.. \u0628\u0627\u0644\u062d\u0644\u0648\u0649<\/span><\/h3>\n

\u0631\u062f \u0645\u0627\u0633\u0643 \u0633\u0631\u064a\u0639\u064b\u0627 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 X\u060c \u0645\u0624\u0643\u062f\u064b\u0627 – \u0628\u0646\u0628\u0631\u0629 \u0633\u0627\u062e\u0631\u0629 – \u0623\u0646\u0647 “\u062c\u062f\u064a \u062c\u062f\u064b\u0627 \u062c\u062f\u064b\u0627” \u0628\u0634\u0623\u0646 \u062a\u0623\u0633\u064a\u0633 \u0634\u0631\u0643\u0629 \u062d\u0644\u0648\u0649 \u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n

\u0648\u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u0628\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0634\u0628\u0643\u0629 CNBC \u0628\u0639\u062f \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u060c \u0633\u064f\u0626\u0644 \u0628\u0627\u0641\u064a\u062a \u0645\u062c\u062f\u062f\u064b\u0627 \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u0627\u0634\u0642 \u0627\u0644\u0644\u0641\u0638\u064a.<\/span><\/p>\n

\u0628\u0627\u0641\u064a\u062a: \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u062e\u0646\u0627\u062f\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/span><\/h3>\n

\u0634\u0631\u062d \u0628\u0627\u0641\u064a\u062a \u0641\u0643\u0631\u062a\u0647 \u0628\u0648\u0636\u0648\u062d \u0639\u0628\u0631 \u0645\u062b\u0627\u0644 \u0633\u0648\u0642 \u0627\u0644\u062d\u0644\u0648\u0649. \u0648\u0642\u0627\u0644 \u0625\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u062b\u0644 Snickers \u0648M&M\u2019s \u0648The Hershey Company \u062d\u0627\u0641\u0638\u062a \u0639\u0644\u0649 \u0631\u064a\u0627\u062f\u062a\u0647\u0627 \u0644\u0639\u0642\u0648\u062f \u0628\u0641\u0636\u0644 \u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/span><\/p>\n

\u0648\u0623\u0636\u0627\u0641: “\u0625\u0630\u0627 \u062f\u062e\u0644\u062a \u0645\u062a\u062c\u0631\u064b\u0627 \u0648\u0637\u0644\u0628\u062a \u0633\u0646\u064a\u0643\u0631\u0632\u060c \u0648\u0639\u0631\u0636 \u0639\u0644\u064a\u0643 \u0627\u0644\u0628\u0627\u0626\u0639 \u0645\u0646\u062a\u062c\u064b\u0627 \u0622\u062e\u0631 \u0623\u0631\u062e\u0635 \u0628\u0639\u0634\u0631\u0629 \u0633\u0646\u062a\u0627\u062a \u0645\u062b\u0644 (Musk Bar)\u060c \u0633\u062a\u0637\u0644\u0628 \u0633\u0646\u064a\u0643\u0631\u0632 \u0645\u062c\u062f\u062f\u064b\u0627. \u0648\u0625\u0646 \u0644\u0645 \u062a\u062c\u062f\u0647\u060c \u0633\u062a\u0630\u0647\u0628 \u0644\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0645\u0642\u0627\u0628\u0644”.<\/span><\/p>\n

\u0648\u0623\u0643\u062f \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u0641\u0633\u0647\u0627 \u062a\u0645\u062b\u0644 \u062e\u0646\u062f\u0642\u064b\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u064b\u0627\u060c \u062a\u0645\u0627\u0645\u064b\u0627 \u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0645\u0639 \u0643\u0648\u0643\u0627 \u0643\u0648\u0644\u0627\u060c \u062d\u064a\u062b \u0644\u0627 \u064a\u0643\u0641\u064a \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u0645 \u0645\u0634\u0647\u0648\u0631 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646\u0647\u0627.<\/span><\/p>\n

\u0648\u0623\u0634\u0627\u0631 \u0625\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 Richard Branson \u0627\u0644\u0641\u0627\u0634\u0644\u0629 \u0645\u0639 Virgin Cola \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0645\u064a\u0631\u0643\u064a\u0629\u060c \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0645\u062b\u0627\u0644\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0639\u0644\u0649 \u0635\u0639\u0648\u0628\u0629 \u0643\u0633\u0631 \u0647\u0630\u0647 \u0627\u0644\u062e\u0646\u0627\u062f\u0642.<\/span><\/p>\n

“\u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u062a\u0637\u0648\u064a\u0631 \u0633\u064a\u0627\u0631\u0629 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u0629 \u0633\u0646\u064a\u0643\u0631\u0632”<\/span><\/p>\n

\u0648\u0627\u0635\u0644 \u0628\u0627\u0641\u064a\u062a \u0633\u062e\u0631\u064a\u062a\u0647 \u0642\u0627\u0626\u0644\u0627\u064b: “\u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u062a\u0637\u0648\u064a\u0631 \u0633\u064a\u0627\u0631\u0629 \u062c\u062f\u064a\u062f\u0629 \u0623\u0633\u0647\u0644 \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u0629 \u0633\u0646\u064a\u0643\u0631\u0632”.<\/span><\/p>\n

\u0644\u0643\u0646\u0647 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647 \u0623\u0628\u062f\u0649 \u0627\u062d\u062a\u0631\u0627\u0645\u0647 \u0644\u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0645\u0627\u0633\u0643\u060c \u0645\u0634\u064a\u0631\u0627\u064b \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0623\u062e\u064a\u0631 \u064a\u062d\u0627\u0648\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u0646\u062a\u062c \u0642\u0627\u0626\u0645 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0648\u0623\u0646 \u0627\u0644\u062d\u0643\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0633\u064a\u0643\u0648\u0646 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0623\u0645\u064a\u0631\u0643\u064a.<\/span><\/p>\n

\u0623\u0645\u062b\u0644\u0629 \u0623\u062e\u0631\u0649 \u0639\u0644\u0649 \u0627\u0644\u062e\u0646\u0627\u062f\u0642 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629<\/span><\/h3>\n

\u0627\u0633\u062a\u0634\u0647\u062f \u0628\u0627\u0641\u064a\u062a \u0628\u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0631\u0627\u0647\u0627 \u0645\u062d\u0635\u0646\u0629 \u0628\u062e\u0646\u0627\u062f\u0642 \u0642\u0648\u064a\u0629\u060c \u0645\u062b\u0644: \u0622\u064a\u0641\u0648\u0646: \u062d\u064a\u062b \u064a\u062a\u0645\u0633\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0628\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0644\u0644\u0645\u0646\u062a\u062c \u0648\u064a\u0648\u0627\u0635\u0644\u0648\u0646 \u0634\u0631\u0627\u0621 \u0627\u0644\u0646\u0633\u062e \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n

\u0623\u064a\u0636\u0627 \u0643\u0648\u0633\u062a\u0643\u0648\u061b \u0625\u0630 \u0628\u0641\u0636\u0644 \u0635\u0648\u0631\u062a\u0647\u0627 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n

\u0623\u0646\u0627 “\u0623\u0645\u0627\u0632\u0648\u0646”\u060c \u0641\u062a\u0633\u062a\u0637\u064a\u0639 \u0631\u0641\u0639 \u0627\u0634\u062a\u0631\u0627\u0643 \u062e\u062f\u0645\u0629 Prime \u0628\u0646\u0633\u0628\u0629 20% \u062f\u0648\u0646 \u062e\u0633\u0627\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n

\u0648\u0634\u062f\u062f \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u064a\u0639 \u0633\u0644\u0639\u0627\u064b \u0645\u0639\u064a\u0627\u0631\u064a\u0629 (Commodity Products) \u062a\u062d\u062a\u0627\u062c \u0628\u0634\u062f\u0629 \u0625\u0644\u0649 \u062e\u0646\u062f\u0642 \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u064a\u062d\u0645\u064a \u0647\u0648\u0627\u0645\u0634 \u0623\u0631\u0628\u0627\u062d\u0647\u0627\u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0633\u0639\u0631\u064a\u0629 \u0648\u062d\u062f\u0647\u0627 \u0644\u0627 \u062a\u0643\u0641\u064a.<\/span><\/p>\n

\u062c\u062f\u0644 \u0645\u0633\u062a\u0645\u0631 \u0645\u0646\u0630 8 \u0633\u0646\u0648\u0627\u062a<\/span><\/h3>\n

\u0627\u0644\u0633\u062c\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u0628\u064a\u0646 \u0628\u0627\u0641\u064a\u062a \u0648\u0645\u0627\u0633\u0643\u060c \u0627\u0644\u0630\u064a \u0628\u062f\u0623 \u0642\u0628\u0644 \u062b\u0645\u0627\u0646\u064a \u0633\u0646\u0648\u0627\u062a\u060c \u0644\u0645 \u064a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f \u0627\u0644\u062a\u0635\u0631\u064a\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629\u060c \u0628\u0644 \u0627\u0645\u062a\u062f \u0625\u0644\u0649 \u0623\u0631\u0648\u0642\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u060c \u062d\u064a\u062b \u062a\u0646\u0627\u0648\u0644\u062a\u0647 Harvard Business Review \u0643\u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0646\u0642\u0627\u0634\u0627\u062a \u062d\u0648\u0644 \u0641\u0644\u0633\u0641\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a: \u0647\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u064a\u0635\u0646\u0639\u0647 \u062e\u0646\u062f\u0642 \u062f\u0641\u0627\u0639\u064a \u0642\u0648\u064a \u064a\u062d\u0645\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u061f \u0623\u0645 \u0642\u0641\u0632\u0627\u062a \u0627\u0628\u062a\u0643\u0627\u0631\u064a\u0629 \u062c\u0631\u064a\u0626\u0629 \u062a\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0633\u0648\u0642 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u061f<\/span><\/p>\n

GEICO \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a: \u0627\u0644\u062e\u0646\u062f\u0642 \u064a\u062a\u0637\u0648\u0631<\/span><\/h3>\n

\u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u062a\u0635\u0644\u060c \u064a\u0648\u0627\u0635\u0644 \u0628\u0627\u0641\u064a\u062a \u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0642\u0648\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0634\u0631\u0643\u0627\u062a\u0647\u060c \u0625\u0630 \u062f\u0641\u0639\u062a \u0634\u0631\u0643\u0629 GEICO \u2013 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644 \u0628\u064a\u0631\u0643\u0634\u0627\u064a\u0631 \u0647\u0627\u062b\u0627\u0648\u0627\u064a- \u0628\u0634\u062e\u0635\u064a\u0629 “\u0627\u0644\u0648\u0632\u063a\u0629” \u0627\u0644\u0634\u0647\u064a\u0631\u0629 (Gecko) \u0625\u0644\u0649 \u0639\u0627\u0644\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/span><\/p>\n

\u0648\u0623\u0639\u0644\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0639\u0646 \u0623\u0648\u0644 \u201c\u0645\u062d\u0627\u062f\u062b\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0645\u0643\u062a\u0648\u0628\u0629\u201d \u0644\u0644\u0634\u062e\u0635\u064a\u0629 \u0639\u0628\u0631 \u0628\u0648\u062f\u0643\u0627\u0633\u062a \u0641\u064a\u062f\u064a\u0648\u060c \u062d\u064a\u062b \u0638\u0647\u0631\u062a \u0643\u0645\u0634\u0627\u0631\u0643 \u0641\u0648\u0631\u064a \u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0636\u0645\u0646 \u0634\u0631\u0627\u0643\u062a\u0647\u0627 \u0645\u0639 \u0644\u0627\u0639\u0628\u0629 \u062f\u0648\u0631\u064a WNBA Azzi Fudd.<\/span><\/p>\n

\u0648\u0623\u0643\u062f\u062a GEICO \u0623\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u062c\u0631\u0649 \u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0628\u0639\u0646\u0627\u064a\u0629 \u0648\u062a\u062d\u062a \u0625\u0634\u0631\u0627\u0641 \u0628\u0634\u0631\u064a\u060c \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0647\u0648\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0635\u0648\u062a\u0647\u0627 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0647\u0627.<\/span><\/p>\n

\u0641\u064a \u062c\u0648\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u062c\u062f\u0644\u060c \u064a\u0645\u062b\u0644 \u0648\u0627\u0631\u0646 \u0628\u0627\u0641\u064a\u062a \u0648\u0625\u064a\u0644\u0648\u0646 \u0645\u0627\u0633\u0643 \u0645\u062f\u0631\u0633\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u062a\u0645\u0627\u0645\u064b\u0627:<\/span><\/p>\n

* \u0628\u0627\u0641\u064a\u062a \u064a\u0624\u0645\u0646 \u0628\u0623\u0646 \u0628\u0646\u0627\u0621 “\u062e\u0646\u062f\u0642 \u0627\u0642\u062a\u0635\u0627\u062f\u064a” \u0647\u0648 \u0627\u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/span><\/p>\n

* \u0645\u0627\u0633\u0643 \u064a\u0631\u0649 \u0623\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0647\u0648 \u0627\u0644\u0633\u0644\u0627\u062d \u0627\u0644\u0623\u0642\u0648\u0649 \u0644\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u062a\u0641\u0648\u0642.<\/span><\/p>\n

\u0648\u0628\u064a\u0646 \u0627\u0644\u0645\u062f\u0631\u0633\u062a\u064a\u0646\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u0633\u0624\u0627\u0644 \u0645\u0641\u062a\u0648\u062d\u064b\u0627 \u0623\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0648\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644: \u0647\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062d\u0635\u0646\u0629.. \u0623\u0645 \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u064a \u062a\u0639\u064a\u062f \u0631\u0633\u0645 \u062d\u062f\u0648\u062f \u0627\u0644\u0633\u0648\u0642\u061f.<\/span><\/p>\n

\u0627\u0644\u0645\u0635\u062f\u0631: \u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0627\u0644\u0645\u0644\u064a\u0627\u0631\u062f\u064a\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0646\u0627\u062f\u064a \u0627\u0644\u062a\u0631\u064a\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0625\u064a\u0644\u0648\u0646 \u0645\u0627\u0633\u0643\u060c \u064a\u0639\u0631\u0641 \u0627\u0644\u0643\u062b\u064a\u0631 \u0639\u0646 \u0627\u0644\u0635\u0648\u0627\u0631\u064a\u062e \u0648\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0646\u0634\u0631 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0644\u0643\u0646 \u0641\u064a \u0639\u0627\u0645 2018\u060c \u0623\u062b\u0627\u0631 \u0648\u0627\u0631\u0646 \u0628\u0627\u0641\u064a\u062a \u062a\u0633\u0627\u0624\u0644\u064b\u0627 \u062d\u0648\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0627\u0633\u0643 \u064a\u062f\u0631\u0643 \u0628\u0627\u0644\u0642\u062f\u0631 \u0627\u0644\u0643\u0627\u0641\u064a \u0623\u0647\u0645\u064a\u0629 \u0645\u0641\u0647\u0648\u0645 “\u0627\u0644\u062e\u0646\u062f\u0642 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a” (Moat)\u061b \u0648\u0647\u0648 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0630\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u0647 \u0628\u0627\u0641\u064a\u062a \u0644\u0633\u0646\u0648\u0627\u062a \u0644\u0648\u0635\u0641 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 […]<\/p>\n","protected":false},"author":2,"featured_media":384506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,52,53],"tags":[],"class_list":["post-384505","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eco","category-newsline","category-wd"],"_links":{"self":[{"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=\/wp\/v2\/posts\/384505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=384505"}],"version-history":[{"count":1,"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=\/wp\/v2\/posts\/384505\/revisions"}],"predecessor-version":[{"id":384507,"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=\/wp\/v2\/posts\/384505\/revisions\/384507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=\/wp\/v2\/media\/384506"}],"wp:attachment":[{"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=384505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=384505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecoworld-sy.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=384505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}